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- Modern Identity
  
  Leverage Modern Identity as a key driver in digital transformation, protecting your assets while securing the privacy of co-workers, customers or citizens.
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Case Studies
Contact

Social Login + Identity Federation (Google/Apple + Enterprise IdPs)

The Problem

Sign-up friction and password fatigue reduce conversions, particularly on mobile.

Users abandon registration when they must create another password and verify email repeatedly.

For B2B, enterprise customers often require federation with their existing IdP, and without it, onboarding becomes slow, manual, and a barrier to adoption.

How we solve it: Enable social connections and enterprise federation with controlled policies and secure onboarding patterns.

We implement social login and federation as governed capabilities, balancing user convenience with security, privacy, and tenant-aware control.

Social login enablement with policy guardrails
We configure social identity connections and define what data is collected, how accounts are linked, and how risk controls apply.
Enterprise federation for B2B customers
We implement federation patterns for enterprise IdPs, aligning onboarding to tenant boundaries and providing predictable, supportable integrations.
Account linking and identity resolution
We design safe linking rules to prevent duplicate accounts, takeover via linking abuse, and inconsistent customer identity records.
Security and consent controls
We apply consistent controls for sensitive actions, account changes, and consent handling across all login methods.

Expected outcome

Higher conversion through fewer steps and reduced password friction
Fewer abandoned sign-ups by improving first-session completion
Faster enterprise customer adoption by supporting federation requirements and reducing manual onboarding
Cleaner identity records through controlled linking and consistent policies

Quick Answers

What does social login change for sign-up?
It reduces friction by letting users authenticate with an existing identity, avoiding password creation and repeated verification steps.

What is identity federation for B2B?
A pattern where enterprise customers authenticate using their existing IdP, enabling faster onboarding and better enterprise alignment.

What is the main risk to manage with social and federation?
Account linking and identity resolution, which must be controlled to prevent duplicates and account takeover scenarios.